Pal Zileri is an Italian luxury brand specialized in both formal and casual menswear. Born in Quinto Vicentino (Vicenza, Italy), it is now headquartered in Milan and it is distributed via many monobrand stores and via 500 multibrand retailers worldwide.
The name “Palazzo Zileri” evokes an ancient building in the historic centre of Vicenza. Pal Zileri pursues its sartorial craftsmanship combined with a contemporary aesthetic.
In 2014, Mayhoola Group acquired the majority stake of the company, along with the total ownership of Balmain, and Valentino Fashion Group.
Client: Pal Zileri, Vicenza (IT)
Project: S/S 2022 – ADV Campaign
Main responsibilities and activities I was in charge of:
Campaign creativity: concept development of ‘Under the eye of paparazzi’. This is the story that inspired the brand Spring/Summer 2022 campaign, capturing #effortless moments: the behind of the scene of the iconic imagery associated with Venice Film Festival.
‘Since 1932, the first year of the Festival, icons and muses of international ‘cinema’, navigate the lagoon speeding on motorboats with everlasting charm. Passing through the Canal Grande or in front of Piazza San Marco, they go through a sort of imaginative and scenic “blue carpet” to the elegant boardwalk of Hotel Excelsior where they will be welcomed by other paparazzi, waiting to steal an iconic gesture, an everlasting pose.’
Art direction: responsible for directing the creative process, from the concept to the art direction of the shooting and ADV campaign. The creative idea was scaled on all the online and offline channels, introducing the new brand positioning and S/S collection.
Graphic design: graphic project and design of S/S 2021 catalogue and ADV layouts.
Photographer: Stefano Galuzzi
Art Director: Cecilia Melli
Stylist: Davide Brambilla
Hair Stylist: Pier Paolo Lai
Casting: Simo Bart Casting
Production: Studio Repossi
Talents: Martin Cannavo and Sasha Knezeiv
Art Direction, Branding, Digital, Editorial