CM. branding — art direction — visual design | DAILY

daily fresh

This is a daily show-case of what I love and do, in&out of office.

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… basically, me on Instagram

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ceciliamelli

Few years ago, I was invited to curate the Milanes

Few years ago, I was invited to curate the Milanese chapter of #TDKtuesdays, a monthly series of events about creativity born in Australia by @thedesignkids and globally holded.

The idea I came out with for the Milanese chapter was a STUDIO VISIT format: the events were taking place in the most creative places of Milan.

Three years ago, we had one of the most inspiring visit going discover a hidden, wonderful, magical courtyard in Le 5Vie district. The October issue was hosted by @laboratorioparavicini: a Wunderkammer, all dedicated to hand-painting and decoration lovers.

Costanza Paravicini, together with her daughters Benedetta and Margherita, shared with guests the story behind her journey, started at the beginning of the 90’. They have been the perfect hosts revealing us the main ingredients of the their recipe: passion, creativity, tradition, design.

How do I miss organizing this!
I can’t literally wait to be back working on the next event.

Save the date pic by @davidecalafa Davide Calafà

🙏🏻 Always thankful to our event partners:
@5vie_milano and🥂 @astoria_wines
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#TDKtuesdays @thedesignkids #TDKtuesdaysmilan #studiovisit #hiddenplaces #milan #design #creativity #creativetalks #inspiring #inspiringstories #visualarts #graphicdesign

Today color palette 🔹 🟢 ◽️ . . #mornin

Today color palette 🔹 🟢 ◽️

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#morninglight #colorpalette #colorinspo #inspiredbyarchitecture #Puglia #Monopoli

Casting 🌾 . . #artdirection #newproject #shoot

Casting 🌾
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#artdirection #newproject #shooting #morninglights #inspiraredbynature #flowers

'Flight mode’ — Captures from @palzileri Fall/

'Flight mode’ — Captures from @palzileri Fall/Winter 2021 adv campaign I art directed more than one year ago now.
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Photographer: Stefano Galuzzi @stefanogaluzzi_
Art Director: Cecilia Melli @ceciliamellistudio
Stylist: Davide Brambilla @davebramby
Grooming: Giovanni Iovino @giovanni28iovino
Talent: Matvey Lykov @matveylykov
Casting: Caterina Matteucci @catecmcasting

#artdirection #PalZileri #journal #EffortlessAttitude #campaign #FW21 #shooting #photography #fallwinter #graphicdesign #catalogue

8 pm still life at @csocialist

8 pm still life at @csocialist

Progetto Nomade + MANINTOWN, on Vogue. “Progett

Monogram serie ◾️The brand identity I designed

True loves 💚 from my portfolio #archive — Art

True loves 💚 from my portfolio #archive — Art direction and Set Design of ‘Mystic Wood’. Temporary exhibition by Salvatore Piccione, on stage at La Rinascente during Milan Fashion Week.

Mystic Wood. Getting into a forest of branches — It’s a mysterious clearing, lying in a tangled forest of branches, at dusk suddenly is filled with beautiful creatures and full of grace.
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#artdirection #mysticwood #creativeconcept #exhibition #setdesign #LaRinascente

Sunny to be back to @monteverdi_tuscany in less th

Sunny to be back to @monteverdi_tuscany in less than 24h ⏳

w/ @je_suis_alessandra @ilariadigasparro @mrsclaireffe

📸 @je_suis_alessandra

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#artdirection #betaken #monteverdituscany #shooting

Forever icons scouting 💎 — featuring Marcello

Forever icons scouting 💎 — featuring Marcello Mastroianni, with ‘La Dolce Vita’ poster behind (Rome, 1960)
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#newproject #concept #artdirection #ceciliamellistudio #shooting #styleicon #inspiring #discover #timeless #icons #marcellomastroianni #photography #fashionicon #forevericon #Rome #ladolcevita

My office in Puglia is like 🪄 . . #currentmoo

My office in Puglia is like 🪄
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#currentmood #morninglight #Puglia

👀 in a true Milanese corner ‘Flight mode’

👀 in a true Milanese corner

‘Flight mode’ — Pal Zileri Fall/Winter 2021 adv campaign I art directed few months ago now.
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Photographer: Stefano Galuzzi @stefanogaluzzistudio
Art Director: Cecilia Melli @ceciliamellistudio
Stylist: Davide Brambilla @davebramby
Casting: Simo Bart Casting @simobartcasting
Talent: Matvey Lykov @matveylykov

#artdirection #PalZileri #EffortlessAttitude #shooting #campaign #FW21 #shooting #photography #fallwinter #styleicon

Natural light 🌾 . . #artdirection #newproject

Natural light 🌾
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#artdirection #newproject #shooting #morninglights #inspiredbynature #minimalzine

'Flight mode’ — 💎 introducing @palzileri Fa

'Flight mode’ — 💎 introducing @palzileri Fall/Winter 2021 campaign I art directed few months ago, with some double spreads from our Journal.
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Photographer: Stefano Galuzzi @stefanogaluzzi_
Art Director: Cecilia Melli @ceciliamellistudio
Stylist: Davide Brambilla @davebramby

Talents: Matvey Lykov @matveylykov⁣ - Andrea Bosca @andreabosca⁣ - Beniamino Barrese @beniaminobarrese

#artdirection #PalZileri #EffortlessAttitude #shooting #campaign #FW21 #photography #fallwinter #concept #styleicons #typography #graphicdesign #catalogue

Unveiling soon ⏳ Views from @monteverdi_tuscany

Unveiling soon ⏳ Views from @monteverdi_tuscany rare boutique hotel, magnificent destination in Val d’Orcia I’m collaborating with.

Pic 2. Monteverdi at 8:00 am
Pic 3. Monteverdi at 19:00 pm

🙏🏻 w/
@je_suis_alessandra
@ginevrabulgarini
@mrsclaireffe
@ilariadigasparro

💎 True treasures from my portfolio #archive —

💎 True treasures from my portfolio #archive — Few years ago, when @moleskine introduced colors to its Classic Notebook Collection, we conceived a visual concept to support the launching campaign.

“The other side of the paperband” is a set of visual layouts available on Classic Moleskine Notebooks. The idea behind: instead of throwing away notebook’s paperbands, using the B-side of them to share inside paper templates.

The templates are the following:
– Travel memories
– Calendar notes
– Birthday reminder
– Emergency Business card
– Quotes on the way

Concept: Daniela Berto and Cecilia Melli
Art direction and visual design: Cecilia Melli
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#moleskine #creativecampaign #specialproject #graphicdesign #visualidentity #paperband #papercraft #paperlovers #visualtemplates #artwork #illustration #typography #mymoleskine #graphicinspiration #milan

Late summer shadows ☀️ . . #earlymorning #mor

Late summer shadows ☀️
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#earlymorning #morninglight #colorpalette #colorinspo #lightsandshadows #Puglia #inspiredbynature

Favorite textures 🤿 . . #pattern #colorpalett

Favorite textures 🤿
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#pattern #colorpalette #colorinspo #Puglia #Ostuni #morninglights #inspiredbynature

Milano, July 2020 — @marco__rossetti spotted on

Milano, July 2020 — @marco__rossetti spotted on the set from fall/winter 2020 campaign by Pal Zileri, featuring iconic Garage delle Nazioni.

📸 Inspired by Gabriele Basilico and its reportage at ‘Garage delle Nazioni’ [1953] – via Archivio Lombardia Beni Culturali
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#artdirection #creativeconcept #ceciliamellistudio #shooting #advcampaign #adv #fallwinter2020 #timeless #icons #photography #styleicon #forevericon #milano #architecture #architecturephotography #TorreVelasca #GaragedelleNazioni

‘Get a grunge style’ 🤘🏻 Digital campaign

‘Get a grunge style’ 🤘🏻 Digital campaign to present Tezenis grunge collection — From my #portfolio archive

For @tezenisofficial w/ Early Morning Agency
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#artdirection #tezenis #campaigncreativity #digitalcampaign #storytelling #fashionindustry #concept #visualtrend #illustration #colorpalette #visualinspiration #typography #graphicdesign #shooting #Milan

Visual identity #project 🪄 — “Everything ol

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