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daily fresh

This is a daily show-case of what I love and do, in&out of office.

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… basically, me on Instagram
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ceciliamelli

ceciliamelli
Few years ago, I was invited to curate the Milanes Few years ago, I was invited to curate the Milanese chapter of #TDKtuesdays, a monthly series of events about creativity born in Australia by @thedesignkids and globally holded.

The idea I came out with for the Milanese chapter was a STUDIO VISIT format: the events were taking place in the most creative places of Milan. 

Three years ago, we had one of the most inspiring visit going discover a hidden, wonderful, magical courtyard in Le 5Vie district. The October issue was hosted by @laboratorioparavicini: a Wunderkammer, all dedicated to hand-painting and decoration lovers.

Costanza Paravicini, together with her daughters Benedetta and Margherita, shared with guests the story behind her journey, started at the beginning of the 90’. They have been the perfect hosts revealing us the main ingredients of the their recipe: passion, creativity, tradition, design.

How do I miss organizing this!
I can’t literally wait to be back working on the next event.

Save the date pic by @davidecalafa Davide Calafà

🙏🏻 Always thankful to our event partners:
@5vie_milano and🥂 @astoria_wines 
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#TDKtuesdays @thedesignkids #TDKtuesdaysmilan #studiovisit #hiddenplaces #milan #design #creativity #creativetalks #inspiring #inspiringstories #visualarts #graphicdesign
Today color palette 🔹 🟢 ◽️ . . #mornin Today color palette 🔹 🟢 ◽️

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#morninglight #colorpalette #colorinspo #inspiredbyarchitecture #Puglia #Monopoli
Casting 🌾 . . #artdirection #newproject #shoot Casting 🌾
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#artdirection #newproject #shooting #morninglights #inspiraredbynature #flowers
'Flight mode’ — Captures from @palzileri Fall/ 'Flight mode’ — Captures from @palzileri Fall/Winter 2021 adv campaign I art directed more than one year ago now.
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Photographer: Stefano Galuzzi @stefanogaluzzi_ 
Art Director: Cecilia Melli @ceciliamellistudio 
Stylist: Davide Brambilla @davebramby 
Grooming: Giovanni Iovino @giovanni28iovino 
Talent: Matvey Lykov @matveylykov 
Casting: Caterina Matteucci @catecmcasting 

#artdirection #PalZileri #journal #EffortlessAttitude #campaign #FW21 #shooting #photography #fallwinter #graphicdesign #catalogue
8 pm still life at @csocialist 8 pm still life at @csocialist
Progetto Nomade + MANINTOWN, on Vogue. “Progett Progetto Nomade + MANINTOWN, on Vogue.

“Progetto Nomade + MANINTOWN is a gallery located in the heart of Porta Venezia district, Milan. Here the love for fashion and design generates a new concept: a project featuring niche brands and their untold stories, curated by the editorial staff of ManInTown magazine. 

From this synergy, a new exhibition and a narrative format born, developed in its visual identity by the art director and brand strategist Cecilia Melli” – source © Vogue
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#artdirection #visualidentity #monogram #design #concept #designgallery #voguemagazine #vogue #portavenezia #milano
Monogram serie ◾️The brand identity I designed Monogram serie ◾️The brand identity I designed for Progetto Nomade is inspired by the project itself: a contemporary gallery that exhibits designers from the fields of interior, fashion, and beauty. 
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From there, the idea of using three geometric elements that –playing together– generate different graphic combinations. 
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#artdirection #visualidentity #monogram #concept #brandingispiration #design #milano
True loves 💚 from my portfolio #archive — Art True loves 💚 from my portfolio #archive — Art direction and Set Design of ‘Mystic Wood’. Temporary exhibition by Salvatore Piccione, on stage at La Rinascente during Milan Fashion Week.

Mystic Wood. Getting into a forest of branches — It’s a mysterious clearing, lying in a tangled forest of branches, at dusk suddenly is filled with beautiful creatures and full of grace.
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#artdirection #mysticwood  #creativeconcept #exhibition #setdesign #LaRinascente
Sunny to be back to @monteverdi_tuscany in less th Sunny to be back to @monteverdi_tuscany in less than 24h ⏳

w/ @je_suis_alessandra @ilariadigasparro @mrsclaireffe 

📸 @je_suis_alessandra 

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#artdirection #betaken #monteverdituscany #shooting
Forever icons scouting 💎 — featuring Marcello Forever icons scouting 💎 — featuring Marcello Mastroianni, with ‘La Dolce Vita’ poster behind (Rome, 1960)
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#newproject #concept #artdirection #ceciliamellistudio #shooting #styleicon #inspiring #discover #timeless #icons #marcellomastroianni #photography #fashionicon #forevericon #Rome #ladolcevita
My office in Puglia is like 🪄 . . #currentmoo My office in Puglia is like 🪄 
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#currentmood #morninglight #Puglia
👀 in a true Milanese corner ‘Flight mode’ 👀 in a true Milanese corner 

‘Flight mode’ — Pal Zileri Fall/Winter 2021 adv campaign I art directed few months ago now.
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Photographer: Stefano Galuzzi @stefanogaluzzistudio
Art Director: Cecilia Melli @ceciliamellistudio
Stylist: Davide Brambilla @davebramby
Casting: Simo Bart Casting @simobartcasting
Talent: Matvey Lykov @matveylykov 

#artdirection #PalZileri #EffortlessAttitude #shooting #campaign #FW21 #shooting #photography #fallwinter #styleicon
Natural light 🌾 . . #artdirection #newproject Natural light 🌾
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#artdirection #newproject #shooting #morninglights #inspiredbynature #minimalzine
'Flight mode’ — 💎 introducing @palzileri Fa 'Flight mode’ — 💎 introducing @palzileri Fall/Winter 2021 campaign I art directed few months ago, with some double spreads from our Journal.
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Photographer: Stefano Galuzzi @stefanogaluzzi_ 
Art Director: Cecilia Melli @ceciliamellistudio
Stylist: Davide Brambilla @davebramby

Talents: Matvey Lykov @matveylykov⁣ - Andrea Bosca @andreabosca⁣ - Beniamino Barrese @beniaminobarrese

#artdirection #PalZileri #EffortlessAttitude #shooting #campaign #FW21 #photography #fallwinter #concept #styleicons #typography #graphicdesign #catalogue
Unveiling soon ⏳ Views from @monteverdi_tuscany Unveiling soon ⏳ Views from @monteverdi_tuscany rare boutique hotel, magnificent destination in Val d’Orcia I’m collaborating with.

Pic 2. Monteverdi at 8:00 am
Pic 3. Monteverdi at 19:00 pm

🙏🏻 w/ 
@je_suis_alessandra 
@ginevrabulgarini 
@mrsclaireffe
@ilariadigasparro
💎 True treasures from my portfolio #archive — 💎 True treasures from my portfolio #archive — Few years ago, when @moleskine  introduced colors to its Classic Notebook Collection, we conceived a visual concept to support the launching campaign. 

“The other side of the paperband” is a set of visual layouts available on Classic Moleskine Notebooks. The idea behind: instead of throwing away notebook’s paperbands, using the B-side of them to share inside paper templates.

The templates are the following:
– Travel memories
– Calendar notes
– Birthday reminder 
– Emergency Business card 
– Quotes on the way

Concept: Daniela Berto and Cecilia Melli
Art direction and visual design: Cecilia Melli 
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#moleskine #creativecampaign #specialproject #graphicdesign #visualidentity #paperband #papercraft #paperlovers #visualtemplates #artwork #illustration #typography #mymoleskine #graphicinspiration #milan
Late summer shadows ☀️ . . #earlymorning #mor Late summer shadows ☀️
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#earlymorning #morninglight #colorpalette #colorinspo #lightsandshadows #Puglia #inspiredbynature
Favorite textures 🤿 . . #pattern #colorpalett Favorite textures 🤿 
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#pattern #colorpalette #colorinspo #Puglia #Ostuni #morninglights #inspiredbynature
Milano, July 2020 — @marco__rossetti spotted on Milano, July 2020 — @marco__rossetti  spotted on the set from fall/winter 2020 campaign by Pal Zileri, featuring iconic Garage delle Nazioni.

📸 Inspired by Gabriele Basilico and its reportage at ‘Garage delle Nazioni’ [1953] – via Archivio Lombardia Beni Culturali
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#artdirection #creativeconcept #ceciliamellistudio #shooting #advcampaign #adv #fallwinter2020 #timeless #icons #photography #styleicon #forevericon #milano #architecture #architecturephotography #TorreVelasca #GaragedelleNazioni
‘Get a grunge style’ 🤘🏻 Digital campaign ‘Get a grunge style’ 🤘🏻 Digital campaign to present Tezenis grunge collection — From my #portfolio archive

For @tezenisofficial w/ Early Morning Agency
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#artdirection #tezenis #campaigncreativity #digitalcampaign #storytelling #fashionindustry #concept #visualtrend #illustration #colorpalette #visualinspiration #typography #graphicdesign #shooting #Milan
Visual identity #project 🪄 — “Everything ol Visual identity #project 🪄 — “Everything old is new again” is the concept that inspired the visual brand identity I designed for @emanueledurola_studio .
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#artdirection #visualidentity #brandidentity #colorpalette #visualinspiration #designinspiration #typography #moodboard #minimalism #concrete #tiles #shooting #interiordesign
Carica altro… Segui su Instagram

 

© All content Copyright Cecilia Melli 2010-2021 • Via Bergognone, 34 – 20144 Milano, Italia • info@ceciliamelli.com