LogoLogoLogoLogo
  • HOME
  • ABOUT
  • PROJECTS
  • CURATED BY CM
  • DAILY
  • CONTACT
  • HOME
  • ABOUT
  • PROJECTS
  • CURATED BY CM
  • DAILY
  • CONTACT
Concept – Mystic Wood
Concept – Mystic Wood
Concept – Mystic Wood
Feat. on Vogue Italy
Feat. on Vogue Italy
Feat. on Vogue Italy
Feat. on Vogue Italy
Feat. on Vogue Italy
Feat. on Vogue Italy
Feat. on Vogue Italy
Set Design – Mystic Wood
Set Design – Mystic Wood

Mystic Wood – Pop-up

Piccione.Piccione it is a Sicilian brand, with a feminine stylistic vision: clothes embroidered with flowers and colorful palettes. Winner of “Who Is On Next?” in Rome and supported by Camera della Moda di Milano.

 

Client: Piccione.Piccione, Milano (IT)
Project: Mystic Wood – Pop-up

 


 

Main responsibilities and activities I was in charge of:

 

Creativity: concept development, storytelling, art direction and set design of ‘Mystic Wood’, a temporary exhibition on stage in La Rinascente during Milan Fashion Week, and presenting Fall/Winter 2018 collection, in a mystical forest.
 
Art direction: responsible for directing the creative process, from the creative idea to the execution of the temporary exhibition.
 
Production: selection of all the professionals involved into the project and coordination of the team.
 
 
Credits:
Art Direction: Cecilia Melli
Production: Silvia Giordano
Flowers: Offfi Milano | Isola
Location: La Rinascente, Milano
Pr: Studio Re Media Relations, Milan
 
© All images copyright Vogue

Client

Piccione.Piccione

Category

Art Direction

0 Likes
Share
  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr

 

© All content Copyright Cecilia Melli 2010-2021 • Via Bergognone, 34 – 20144 Milano, Italia • info@ceciliamelli.com