Mystic Wood – Pop-up

Piccione.Piccione it is a Sicilian brand, with a feminine stylistic vision: clothes embroidered with flowers and colorful palettes. Winner of “Who Is On Next?” in Rome and supported by Camera della Moda di Milano.

Client: Piccione.Piccione, Milano (IT)
Project: Mystic Wood – Pop-up

Main responsibilities and activities I was in charge of:

Creativity: concept development, storytelling, art direction and set design of ‘Mystic Wood’, a temporary exhibition on stage in La Rinascente during Milan Fashion Week, and presenting Fall/Winter 2018 collection, in a mystical forest.
 
Art direction: responsible for directing the creative process, from the creative idea to the execution of the temporary exhibition.
 
Production: selection of all the professionals involved into the project and coordination of the team.
 
 
Credits:
Art Direction: Cecilia Melli
Production: Silvia Giordano
Flowers: Offfi Milano | Isola
Location: La Rinascente, Milano
Pr: Studio Re Media Relations, Milan
 
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