A new idea of home goods focused on discovery, simplicity and getting back to nature.
“We entered this 2020 with big aspirations and a strong desire to start our own company here in Milan, Italy. We knew only that we wanted to share our love of nature and passion for quality materials and well made goods with everyone.” Nicola and Ryan, founder of VVM.
Client: Vicolo Via Mameli, Milano (IT)
Project: VVM – Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current visual trends.
For our brand proposal, we designed a visual identity inspired by vintage perfume labels.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary. The project also included labelling and packaging system.
© All images copyright Vicolo Via Mameli