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Visual identity
Featured on Vogue Italia
Featured on Vogue Italia
Nomade Gallery
Nomade Gallery
Visual identity
Logo design
[Progetto-Nomade]-Logo_simbolo_01
Logo variation #2

Nomade Gallery – Brand Identity

Gallery located in the heart of Porta Venezia district, Milan. Here the love for fashion and design generates a new concept: a project featuring niche brands and their untold stories, curated by the editorial staff of ManInTown magazine.

 

Client: Nomade Gallery, Milano (IT)
Project: Nomade + MainInTown – Brand Identity

 


 

Main responsibilities and activities I was in charge of:

 

Brand strategy: analysis about the competitive scenario and current consumers trends.
The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning.
 
Art direction: responsible for directing the creative process, from the concept to the final delivery.
 
Inspirations: the brand story I created was inspired by the location itself, a modular place that will host brands from three different fields: design, fashion, and beauty.
Then, the idea about using three geometric elements playing together and generating different graphic results.
 
Visual brand identity: The overall image recalls the aesthetic of a modern gallery, from the logo to the typographic treatment, including: basic stationary, brand image language and marketing assets.

 

Client

Nomade Gallery

Category

Art Direction, Branding, Strategy

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