Gallery located in the heart of Porta Venezia district, Milan. Here the love for fashion and design generates a new concept: a project featuring niche brands and their untold stories, curated by the editorial staff of ManInTown magazine.
Client: Nomade Gallery, Milano (IT)
Project: Nomade + MainInTown – Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis about the competitive scenario and current consumers trends.
The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning.
Art direction: responsible for directing the creative process, from the concept to the final delivery.
Inspirations: the brand story I created was inspired by the location itself, a modular place that will host brands from three different fields: design, fashion, and beauty.
Then, the idea about using three geometric elements playing together and generating different graphic results.
Visual brand identity: The overall image recalls the aesthetic of a modern gallery, from the logo to the typographic treatment, including: basic stationary, brand image language and marketing assets.