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YOYO – Brand identity

Born in 2017, YoYo is a creative boutique agency based in Paris providing consulting services for fashion companies.

 

Client: YoYo, Paris (FR)
Project: YoYo – Brand identity

 


 

Main responsibilities and activities I was in charge of:

 

Brand strategy: analysis and research about the competitive scenario. The project proceeded identifying: strategic planning for the brand positioning, company’s mission and vision statements.
 

Art direction: responsible for directing the creative process, leading a multidisciplinary team of professionals.
 

Inspirations: for the brand proposal, I designed a visual identity inspired by the colors of vintage cement-tiled floors, typical of Parisian interiors.
 

Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary, corporate and marketing assets. The project included the design of visual guidelines and brand manual.

Category

Art Direction, Branding, Strategy

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