Copernico – Business Model

Italian co-working company based in Milan, offering office spaces for: startups, independent professionals or corporation innovative departments. It has branches all across the country: Rome, Turin, Bologna, Trieste, Cagliari, Venice, and more to come in pipeline.

Client: Copernico, Milan (IT)
Project: Copernico – Business Model

Main responsibilities and activities I was in charge of:

Brand strategy: analysis and research about the competitive scenario and current/upcoming consumers trends. The project started by identifying brand’s purpose and strategic planning for the brand positioning.
 
Art direction: responsible for the re-design of the visual brand image.
 
Campaign creativity: concept development of ‘Rainforest Workspace’, illustrated animation to present Copernico’s Business Model.
 
Graphic design: creativity and execution of visual assets to support corporate communications and marketing activities, online/offline.