Monteverdi Tuscany – Art Direction

Monteverdi is a rare, luxury boutique hotel nestled in the medieval village of Castiglioncello del Trinoro. A truly unique destination, it offers a breathtaking view over Val d’Orcia and seamlessly blends accommodation with an array of exceptional amenities: two fine dining restaurants, a culinary academy, an art gallery, a spa & wellness center, and much more.

Client: Monteverdi Tuscany, Siena (Italy)
Project: Monteverdi Tuscany – Art Direction, w/ Alessandra Buscemi Studio

Main responsibilities and activities I was in charge of:

Art direction: in charge of the overall communication branded by Monteverdi, including departments as: f&b, spa and wellness, onsite/offsite experiences, collaborations and more. Concept development and art direction of shootings and ADV campaigns, through the years.

Visual content production: responsible for directing the creative process, leading a multidisciplinary team of professionals, as: illustrators, photographers, video makers.

Graphic design: creativity and execution of visual assets to support corporate communications and marketing activities, both online and offline in the property.