Copernico Food – Brand identity

me•nu is the food brand of Copernico, co-working company based in Milan, with branches all across the country. The company name refers to functional food: ‘me-nte’ (mind) + ‘nu-trizione’ (nutrition).

Client: Copernico Holding, Milan (IT)
Project: me•nu Brand Identity

Main responsibilities and activities I was in charge of:

Brand strategy: analysis about the competitive scenario and current consumers trends. The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning.

Art direction: responsible for directing the creative process, from concept development to execution of visual assets.

Graphic design: environmental graphics, menu boards, delivery box, packaging, …