about me

I am an independent  Brand Strategist and Art director, specialised in creation and management of brand identities, commissioned by direct clients as brands, magazines and designers, as well as by advertising and design agencies.

I’m also one of the founder of Digitalink Studio, a team of independent and multidisciplinary professionals founded in 2013.

 

I got a Master’s Degree in Graphic Design at Politecnico di Milano in 2007, and in 2009 I began my career as an independent.

In 2012, I enhanced my expertise with Post Master’s degree courses at School of Visual Arts, in New York.

 “Business Strategy: Defining the Brand” run by David Weisman, from Interbrand, and “Make It Happen: Project Management” run by Gabriela Mirensky, from The One Club.

 

me on Linkedin
I'M A BRAND STRATEGIST
WORKING AS A TEAM LEADER

I direct and overview the whole project: from the kickoff meeting to the execution of the deliverables, leading a team of people with different tasks and responsibilities. I ensure that the creative strategy and visual executions meet the client’s objectives, still maintaining the brand consistency.

AN ART DIRECTOR
WORKING AS A CREATIVE TYPE

I develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives. I am able to look at the bigger picture for any communication project and I have strong problem solving capabilities to fit client’s needs and wants.

AND A MENTOR
WORKING AS A TEACHER

Since 2012, I work as a teacher at IED, Istituto Europeo di Design where I lead a course titled “Editorial Design today“, a mandatory course that I run in english. I also collaborate with Domus Academy as Visiting Professor and Project Leader during workshops. My objective as teacher is to inspire, encourage and mentore junior designers.

what I do

I provide services including concept development, corporate identity, branding, graphic design, magazine and editorial design.

I offer as well creative consultancy services to assist my clients with brand and business development.

My method is made by different project phases: I start with strategic research and analysis, proceed with the creative phase and then I bring together the two previous stages  in designing and making the project happen.

brands

I run across printed and digital media, working globally from my Milan studio.

My work ranges from niche projects developed for small businesses, to large-scale branding projects for industry leaders.