about me

I am an independent  Brand Strategist and Art director, specialised in creation and management of brand identities.

Working as a consultant, I run projects commissioned by direct clients as brands, magazines and designers, as well as by advertising and design agencies.

 

I got a Master’s Degree in Graphic Design at Politecnico di Milano in 2007, and in 2009 I began my career as an independent.

In 2012, I enhanced my expertise with Post Master’s degree courses at School of Visual Arts, in New York.

 “Business Strategy: Defining the Brand” run by David Weisman, from Interbrand, and “Make It Happen: Project Management” run by Gabriela Mirensky, from The One Club.

 

Read more on my Linkedin 
I'M A BRAND STRATEGIST
WORKING AS A TEAM LEADER

I direct and overview the whole project: from the kickoff meeting to the execution of the deliverables, leading a team of people with different tasks and responsibilities. I ensure that the creative strategy and visual executions meet the client’s objectives, still maintaining the brand consistency.

AN ART DIRECTOR
WORKING AS A CREATIVE TYPE

I develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives. I am able to look at the bigger picture for any communication project and I have strong problem solving capabilities to fit client’s needs and wants.

AND A MENTOR
WORKING AS A TEACHER

Since 2012, I work as a teacher at IED, Istituto Europeo di Design where I lead a course titled “Editorial Design today“, a mandatory course that I run in english. I also collaborate with Domus Academy as Visiting Professor and Project Leader during workshops. My objective as teacher is to inspire, encourage and mentore junior designers.

what I do

I provide services including concept development, corporate identity, branding, graphic design, magazine and editorial design.

I offer as well creative consultancy services to assist my clients with brand and business development.

My method is made by different project phases: I start with strategic research and analysis, proceed with the creative phase and then I bring together the two previous stages  in designing and making the project happen.

 

 

 

brands

I run across printed and digital media, working globally from my Milan studio.

My work ranges from niche projects developed for small businesses, to large-scale branding projects for industry leaders.