Born in 2017, it is a creative boutique agency based in Paris providing consulting services for fashion companies.
Client: YO YO, Paris (FR)
Project: Yo Yo Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario. The project proceeded with writing the company’s mission and vision statement, following by a roadmap with a list of recommendations about brand positioning.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets (poster, postcards, save the date, …). The project also included the design of visual guidelines made available in a brand manual.