Born in 2017, YoYo is a creative boutique agency based in Paris providing consulting services for fashion companies.
Client: YoYo, Paris (FR)
Project: YoYo – Brand identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario. The project proceeded with writing the company’s mission and vision statements, following by a roadmap with a list of recommendations about brand positioning.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary, marketing assets (poster, postcards, save the date, …). The project also included the design of visual guidelines made available in a brand manual.