Supper club and hidden location in Santos, Lisboa. As suggested by the brand name ‘San•tu•á•ri•o’ (“shrine”, in Portuguese, a holy place associated with a sacred person or object), Santuário is a magical place and it is dedicated to foodies, creative people and curious minds.
Client: Santuário, Lisbon (PT)
Project: Santuário Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current consumers trends. The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning.
Naming: brand name ‘San•tu•á•ri•o’ (“shrine”, in Portuguese). For our brand strategy proposal, we set a positioning inspired by the atmosphere suggested by the word Santuário itself. We also included a related pay-off, the call to action ‘What is sacred to you?’.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Visual brand identity: brand name ‘Santuário’, inspired the look of the brand image. Wich included: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets.