Sailsquare – Brand identity

Social network, dedicated to sailors and seafarings. On Sailsquare online platform, you can create your own crew, inviting people within the sailing community to join your team. You can either take part of sailing journeys already launched.

Client: sailsquare, Milan (IT)
Project: Sailsquare – Brand identity

Main responsibilities and activities I was in charge of:

Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
 
Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary. The project also included the design of visual guidelines made available in a brand manual.
 
Online branding: design of visual layouts, to be consistent with the overall aesthetic of the brand. Creativity and execution of marketing assets to promote the brand across all the company’s digital channels.