Italian luxury menswear brand, founded in 1980 as a company dedicated to the traditional menswear tailoring. Now with 32 mono-brand boutiques and 500 multi-brand stores.
Client: Pal Zileri, Vicenza (IT)
Project: f/w 2020 campaign
Main responsibilities and activities I was in charge of:
Campaign creativity: concept development of ‘Effortless Attitude’, a new brand vision that inspired the whole campaign. The creative idea was scaled on all the online and offline channels, introducing the new brand positioning and F/W collection.
Art direction: responsible for directing the creative process, from the concept to the art direction of the shooting and ADV campaign.
Graphic design: graphic project and design of F/W 2020 catalogue and ADV layouts.
Photographer: Stefano Galuzzi
Art Director: Cecilia Melli
Stylist: Davide Brambilla
Casting: Simo Bart Casting
Talents: Marco Rossetti and Giulio Guglielmi