Italian brand, it produces and designs luxury notebooks, as well as planners, sketchbooks, leather backpacks, journals, wallets, various accessories, and stationery.
Client: Moleskine w/Neue Big Studio, Milan (IT)
Project: MSK – B-side
Main responsibilities and activities I was in charge of:
Campaign creativity: concept development of ‘The other side of the paper band’, a special project to support the launching campaign of the Notebook Colorful Collection.
Art direction and graphic design: we designed a set of visual layouts available on selected notebooks. The idea behind: instead of throwing away notebook’s paperbands, using the B-side of them to share inside templates, as: – Travel memories, – Calendar notes, – Birthday reminder, – Emergency Business card – Quotes on the way.
Graphic design: concept development and art direction of the shooting.