Boutique hotel, one-of-a-kind destination in the historic centre of Catania, Sicily. It offers clients an authentic and unique experience thanks to its “albergo diffuso” model.
Client: Habitat Boutique Hotel, Catania (IT)
Project: Habitat – Brand identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis about the competitive scenario and current consumers trends. The project proceeded by identifying brand’s purpose.
Inspiration: the story I created was infused by the meaning of the word /hà•bi•tat/ itself. Also the visual brand identity I designed was inspired by scents, flavors, basic and natural colors of Sicilian habitat.
Art direction: responsible for directing the creative process, from the concept to the final delivery of the visual brand identity.
Visual brand identity: logo design, typographic treatment, color palette, basic stationary, brand image language, marketing assets. The project also included the design of Habitat brand manual.