Habitat Boutique Hotel – Brand identity

Boutique hotel, one-of-a-kind destination in the historic centre of Catania, Sicily. It offers clients an authentic experience thanks to its “albergo diffuso” model.

Client: Habitat Boutique Hotel, Catania (IT)
Project: Habitat Brand Identity

Main responsibilities and activities I was in charge of:

Brand strategy: analysis about the competitive scenario and current consumers trends. The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning. It also included naming activity.

Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.

Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets. The project also included the design of visual guidelines available in a brand manual.