Boutique hotel, one-of-a-kind destination in the historic centre of Catania, Sicily. It offers clients an authentic and unique experience thanks to its “albergo diffuso” model.
Client: Habitat Boutique Hotel, Catania (IT)
Project: Habitat – Brand identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis about the competitive scenario and current consumers trends. The project started by identifying brand’s purpose. The story I created was inspired by the meaning of the word /hà•bi•tat/ itself. And then it proceeded by setting recommendations and visions about the brand positioning.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity. For the visual proposal, I designed a brand identity inspired by basic and natural colors, and by scents and flavors of Sicilian habitat.
Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets. The project also included the design of visual guidelines available in a brand manual.