#getthegrungestyle

Tezenis, born in 2003, is a young brand of underwear and homewear collections for woman, man and kids. It’s a cosmopolitan brand with a network of more than 500 stores spread over 18 countries.

#getthegrungestyle: it’s a special project with a look-book designed to introduce the new “Grunge Style” by Tezenis and inspire new looks and item combinations. The digital campaign has been published across all the digital channels of the brand.

Backstage video: https://www.youtube.com/watch?v=f1CB9cOquKU

What I did:

CONCEPT DEVELOPMENT – from the brief to the generation of the idea behind the project.

ART DIRECTION – of the digital campaign across all the social media platforms.

GRAPHIC DESIGN – look & feel and design of the visual images including: lettering, color-palette, illustrations and icons.