Independent professional, based in Milano providing consulting services about Interior design and furniture.
Client: ED interior design, Milan (IT)
Project: Emanuele Durola – Brand identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current consumers trends. The project proceeded with the design of a moodboard, as the main aesthetic asset to be inspired by.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary. The project also included the design of visual guidelines made available in a brand manual.