Independent professional, based in Milano providing consulting services about Interior design and furniture.
Client: ED interior design, Milan (IT)
Project: Emanuele Durola – Brand identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current consumers trends. The project proceeded with the design of a moodboard, as the main aesthetic asset to be inspired by.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Inspirations: ‘Everything old is new again’ is the concept that inspired the visual proposal I designed. Visual inspired by mexican artist Jose Dávila, and his sculpture ‘Fundamental Concern I’ (2018), as part of ‘The Moment of Suspension Serie’ made with stone volumes, concrete board volumes, plasters, volcanic rocks and ratchet straps.
Visual brand identity: volumes, colors, textures as main subjects. It included: logo design, typographic treatment, color palette, brand image language, basic stationary.