Co-working company based in Milan, offering office spaces for all: startups, independent professionals or corporation innovative departments. It has branches all across the country: Rome, Turin, Bologna, Trieste, Cagliari, Venice, and more in the pipeline.
Client: Copernico, Milan (IT)
Project: Copernico – Brand identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current/upcoming consumers trends. The project started by identifying brand’s purpose, followed by a roadmap with recommendations about brand positioning.
Art direction: responsible for the re-design of the brand image, from the concept development to the execution of the visual identity.
Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary. The project also included the design of visual guidelines made available in a brand manual.
Shooting: concept development of ‘Rainforest Workspace’ and art direction of the shooting. Worked on: visual inspirations, tone of voice, moodboard, photographer and set designer selection.