Co-working company based in Milan, offering office spaces for startups, freelancers and large corporation innovative departments. It has branches all across the country: Rome, Turin, Bologna, Trieste, Cagliari, Venice.
Client: Copernico, Milan (IT)
Project: Copernico Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current consumers trends. The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning.
Art direction: responsible for the re-design of the visual brand image, from the concept development to the execution of the visual identity.
Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary. The project also included the design of visual guidelines made available in a brand manual.
Shooting: creative idea and art direction. Concept development of ‘Rainforest Workspace’, visual inspirations, tone of voice, moodboard, photographer and set designer selection.