Co-working company based in Milan, offering office spaces for all: startups, independent professionals or corporation innovative departments. It has branches all across the country: Rome, Turin, Bologna, Trieste, Cagliari, Venice, and more in the pipeline.
Client: Copernico, Milan (IT)
Project: Copernico – Business model
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current/upcoming consumers trends. The project started by identifying brand’s purpose, followed by a roadmap with recommendations about brand positioning.
Art direction: responsible for the re-design of the visual brand image. First asset delivered: ‘Rainforest Workspace’, illustrated animation to present Copernico’s Business Model. The infographic has been scaled on different channels and assets, as corporate and marketing materials.
Graphic design: creativity and execution of visual assets to support corporate communications and marketing activities, both online and offline.