Co-working company based in Milan, offering office spaces for startups, freelancers and large corporation innovative departments. It has branches all across the country: Rome, Turin, Bologna, Trieste, Cagliari, Venice.
Client: Copernico, Milan (IT)
Project: Copernico Business Model
Main responsibilities and activities I was in charge of:
Brand strategy: analysis and research about the competitive scenario and current consumers trends. The project started by identifying brand’s purpose, following by a roadmap with recommendations about brand positioning.
Art direction: responsible for the re-design of the visual brand image. First asset delivered: ‘Rainforest Workspace’, illustrated animation presenting Copernico’s Business Model.
Graphic design: creativity and execution of visual assets to support marketing and communication activities, both online and offline.