Carolina Wyser – online campaign

Carolina Wyser is an italian brand of denim, launched in 2012.

What I did:

ART DIRECTION – coordination of the project: from the brief to the execution of the web site and e-commerce platform.

UX and UI DESIGN – graphic project of the platform: lettering, colour-palette, visual identity and layouts.

ONLINE STRATEGY – creativity of the digital campaign “Be Wyser” engaging bloggers and influencers wearing CW items.