One of the top Italian brands with family ownership. Synonymous of Italian Haute Couture, today Balestra’s atelier produces thirty different lines ranging from haute couture, prêt-à-porter for man and woman, accessories and cosmetics.
Client: Renato Balestra, Rome (IT)
Project: Balestra Roma Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: defining the brand positioning. Balestra Roma is the new prêt-à-porter collection designed by Renato Balestra.
Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary. Packaging and labelling as: paper, materials, printing techniques, …