One of the top Italian brands with family ownership. Synonymous of Italian Haute Couture, today Balestra’s atelier produces thirty different lines ranging from haute couture, prêt-à-porter for man and woman, accessories and cosmetics.
Client: Renato Balestra, Rome (IT)
Project: Balestra Roma – Brand Identity
Main responsibilities and activities I was in charge of:
Brand strategy: defining the brand positioning of Balestra Roma, the prêt-à-porter collection designed by Renato Balestra.
Art direction: responsible for directing the whole creative process.
Inspirations: for the brand proposal, I designed a visual project coherent with the brand heritage and inspired by Ancient Rome aesthetic.
Visual brand identity: logo, color palette, typography, basic stationary. Labelling and packaging system: paper, materials, printing techniques.