Balestra Roma

Balestra Roma is new prêt-à-porter collection designed by Renato Balestra. It was launched during the Milano Fashion Week, with the Autumn Winter 2014/2015 collection.

What I did:

ART DIRECTION – coordination of the whole project, from the brief to the execution of the visual brand identity.

VISUAL BRAND IDENTITY – logo design, lettering, colour-palette, brand image language and basic stationary.

GRAPHIC DESIGN – creativity and paging of the AW 2014/2015 catalogue.